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Instagram DMs · stories · comments

Instagram AI for Hotels

Instagram is where guests discover your hotel and where they ask the first question. The assistant answers direct messages, story replies and comments in 50+ languages, from the same knowledge base as your phone and website — and sends the booking link.

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@grandhotellakeview

Active now · replies instantly

Saw your story — is the spa open on Sundays?

It is — Sundays 09:00–20:00, and the sauna until 21:00.

Were you thinking of staying with us that weekend?

Maybe! Two nights, lake view if possible

The Deluxe Lake View is free that weekend. Here is the booking link — spa access is included. 📸

Message...
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✅ Answered in 3 seconds

Results from live operation with our hotel clients

200,000+
guest calls answered
5,000+
front-desk phone hours saved
€17.35M
in phone bookings generated

What the Instagram assistant does

Not an away message. A conversation that starts on a story and ends on a booking link.

Comments become bookings

Someone asks about rates under a post. The assistant answers publicly, moves to a direct message and sends a booking link — instead of the comment sitting unanswered for two days.

DMs on autopilot

Direct messages answered within seconds from your house knowledge base, at whatever hour they arrive. No inbox to watch, no queue to work through on Monday.

New followers greeted automatically

A new follower can be welcomed with a short message that opens a conversation rather than a broadcast — at the point where interest is highest.

50+ languages, detected automatically

International guests write in their own language and are answered in it. One knowledge base serves every language you receive.

Contact details captured in the DM

Where a guest wants a callback or a quote, the assistant collects the details in the conversation and passes them to your team with the context attached.

EU processing, DPA included

Conversations processed on EU servers, encrypted in transit, retention under your control, data processing agreement as standard.

How an Instagram enquiry becomes a booking

From a story reply to a booking link, without anyone opening the app.

1

Guest messages or comments

A direct message, a story reply, or a comment under one of your posts.

2

AI answers from your knowledge base

The same house information your phone and website channels use — in the guest's language.

3

Public reply moves to a DM

For anything involving dates, rates or personal details, the conversation continues privately.

4

Booking link or handover

The assistant sends a direct booking link, or passes the thread to your team with full context.

Frequently asked questions about Instagram AI

What does the AI actually answer on Instagram?+
Direct messages, replies to your stories and comments under your posts. It answers from the same knowledge base your phone and website channels use, so a guest asking about breakfast times on Instagram gets the same answer they would get by calling.
Can it turn a comment into a booking?+
Yes. When someone comments asking about availability or rates, the assistant can reply publicly and continue the conversation in a direct message, where it can send a booking link. That keeps your comment section responsive without exposing a guest's details in public.
Do we need an Instagram Business account?+
Yes. Automated messaging runs through Meta's official Instagram messaging API, which requires a Business or Creator account linked to a Facebook Page. We set that connection up with you and you keep ownership of the account throughout.
How many languages does it handle?+
Over 50 on text channels, detected automatically. A guest writing in Spanish gets a Spanish reply; someone writing in Japanese gets Japanese. You maintain your house information once, in one language.
Can our team take over a conversation?+
At any point. Guests can ask for a person, your team can step into a live thread, and the AI escalates on its own for complaints, unusual requests and anything requiring judgement. The full conversation goes with the handover.
Is it GDPR-compliant?+
Our processing runs on EU servers with encrypted transmission and a data processing agreement included as standard. Instagram itself is a Meta service, so your privacy notice needs to cover the channel — we provide the wording our hotel clients use.
What does it cost and how long does setup take?+
Plans start at £99 per month; hotel groups pay from £0.11 per minute of usage on the voice side. Setup is typically 7 to 10 days including the Instagram connection, your knowledge base and a joint test run.

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Stop losing the guests who message you first

In a free demo we show a real Instagram conversation — with your rates, your house information and the languages your guests actually write in.

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